Industry Exchange

Spread the Word
More and more intensive English programs are marketing themselves within their university. CESL, at the University of Oklahoma, is a great example. By building relationships with the Chemistry Department and College of Business, they've found another group of students needing help. To showcase these relationships, they put out CESL Dialogue, a bi-annual newsletter. The publication is very professional and successfully spreads the word around campus. We recommend you take a look!
http://www.esl.ou.edu/newsletter.pdf

August Survey Results: Marketing Activity
Last month we asked readers which type of marketing activity they believe provides the most return on investment. 45% said travel, which is definitely an important component, especially when building relationships with other institutions. Another 45% said strong relationships with alumni. Every day you keep in touch with past students is another day they will be telling their friends and family about you. This means that 90% of readers who responded believe the most effective marketing activities have to do with building and sustaining relationships. That's good business.

Happy recruiting!
John Hayden, President, English, baby!

Actual Survey Results:
Which marketing activity do you find has the most return on investment?

45% Travel
45% Building strong alumni relationships
10% Web ads

September Survey: Which of the following marketing strategies do you believe is most effective?
	A quick response to an inquiry, then a series of regular follow-ups.
	One quick response to an inquiry. Follow-up is a waste of resources.

Use this link if the form above doesn't work

Congratulations to the University of California Extension, Santa Cruz.

They've successfully launched an Alumni Network.™ and a Prospector.™

Click here to learn more about English, baby! products!

Interested in finding past Industry Exchanges? Click here to view archived editions: