| Survey Results: Lead Management
Last month we asked readers how they manage prospective student
leads. One-third said they use a database management
system, while half use something simpler such as Outlook
or Excel. A good database management system will allow
you to very easily gather, store and use information
for marketing purposes. The best databases gather data
on their own, preferably from your website, allow you
to easily sort that data and then give you the ability
to proactively use that data for batch emails and promotional
campaigns.
John Hayden, President, English, baby!
How schools manage prospective student leads:
37% Use a database management system
25% Store email inquiries in their email program
25% Use a spreadsheet like Excel
12% Don't manage leads, just respond
when people have questions
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