Industry Exchange

Keep it Updated!
When a prospective student visits a site, one of the first things they notice is outdated content, which is why many schools choose to leave current events or news off the front page. Most feel like it's just too time consuming to keep things updated.

However, if you make it part of a system, you can have fresh, updated content in just minutes every month. The Institute for International Students at City College of San Francisco is a great example. Not only do they have today's date, but they have a list of events as well. It gives a strong impression to prospective students that the program has its act together. We recommend you take a look!

(After you click on the link below, you will need to select "International Programs" on the left side navigation, then "Institute for International Students" at the top of the central menu.)
http://www.ccsf.edu/Departments/ed_programs.html

September Survey Results: Inquiry Follow-up
Last month we asked readers about the value of following-up with prospective students after an inquiry. Their answers weren't surprising. 100% of respondents said that a series of regular follow-ups after the first inquiry is more effective than just one response. What is surprising is how few programs have a system to do this.

It might be worth a minute to consider what we call a "CMC," or "Collect, Manage and Contact" strategy. Put a form on your site to "collect" data from visitors with questions. Have this information automatically sent to a database where it will be "managed." Finally, easily "contact" all the people in your database with a batch email system. Sound tough? It's not. You can actually get all of this in one product, including our popular Prospector™.

Happy recruiting!
John Hayden, President, English, baby!

Actual Survey Results:

Which of the following marketing strategies do you believe is most effective?

100% A quick response to an inquiry, then a series of regular follow-ups.

0% One quick response to an inquiry. Follow-up is a waste of resources.

October Survey: How many inquiries does your program get each month?
	less than 50
	50-100
	more than 100
	we don't keep track

Congratulations to the Access International English Language Center.

They've successfully launched a Prospector.™

Click here to learn more about English, baby!™ products!

Interested in finding past Industry Exchanges? Click here to view archived editions.