Results: Web Site Focus
Last month we asked readers this question: Which type of person should your web site focus on the most? 70% said prospects, which is lower than we had anticipated. To reach its maximum marketing and sales potential, your site should be very clearly focused on prospective students. You may have additional information to display for other types of people, but make sure it's not the focus and definitely lower in hierarchy. As an experiment, you might even want to bring a few lower-level students into the computer lab and ask them to find the application on your site. I guarantee you'll learn something valuable.
John Hayden, President, English, baby!
Which of the following groups should your web site focus
70 % Prospective students
10 % Current students
0 % Alumni
0 % Agent
20 % All of the above, equally