This month we'd like to feature the University of Illinois Urbana-Champaign, one of our distinguished partners. Their Intensive English Institute is setting an example with their creation of a CD "memory book," which can also serve indirectly as a marketing tool. For the past two years, the Intensive English Institute has produced a CD of IEI photographs each term. The IEI students enjoy the wonderful souvenir of the lasting relationships that they made while studying in the US, as well as the ability to share their memories with friends and family.

Do you have a unique marketing strategy that you would like to share? Click here to send us your idea and your program could be featured!

  
   
   
 

June Survey Results:

Last month we asked how schools get most of their students and the results weren't surprising. Word-of-Mouth was the biggest factor, while print advertising came in last. Advertising is important to build the brand of a school over time, but we should be focusing energy on getting past students to continue to refer their friends and family.

John Hayden, President, English, baby!

How schools get most of their students:

Word-of-Mouth (38%)
Agents (30%)
Web Advertising (23%)
Print Advertising (7%)

July Survey:

On average, how much profit would your school make from one additional student?
$1-$1000
$1000-$2000
$2000-$3000
$3000-$4000
I don't know

 
 
 
 

 


Congratulations to Susan Dyste and her team at the English Language Institute at Central Michigan University! They've successfully launched an Alumni Network.    

 

Click here to learn more about the English, baby! Alumni Network and see all the programs using it!
 

 

 

 

  

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