October Survey Results: Monthly Inquiries
Last month we asked readers how many inquiries their program gets each month. 69% reported they get 50-100 and 23% reported over 100. My next question is always, "What are you doing with those leads?" Most schools say they always respond to initial inquiries, but very few ever proactively follow up. What if all 100 inquiries were fed into a database? At the end of a year, you'd have 1200 names. If a follow-up email campaign converted just 1% of those, you'd have 12 extra students. Staying in contact with prospects is necessary in today's recruiting environment if you wish to remain competitive. If you don't have a database and follow up email system, you should definitely look into it.
John Hayden, President, English, baby!
Actual Survey Results:
|How many inquiries does your program get each month?|
|7% ||less than 50|
|23% ||more than 100|
|0% ||we don't keep track|