Photo Galleries
A great way to make your program more attractive to prospective students visiting your website is to prominently display pictures of activities. Make sure to have some happy, smiling people on the homepage and include a link to a Photo Gallery that displays more of the great times to be had at your program! One of the better collections of photos we've found is at Doane College's Midwest Institute. Click here to see how they've done it!.
 
   
   
 

Profit Per Student:

Last month we asked readers how much profit one additional student would bring and many said they "didn't know." This is a very important figure to understand to operate your program. One common mistake is to divide the profit of your program by the number of students. This will give you a low figure because it incorrectly includes fixed costs.

The best way to figure your profit per student is to imagine your program at a break-even point. After that, every additional student has a small amount of variable cost, such as administrative work. You should get a number that's 85%-95% of tuition.

John Hayden, President, English, baby!

 

August Survey: Lead Management

How do you manage prospective student leads?
Store email inquiuries in a folder in my email program
Use a spreadsheet like Excel
Use a database management system
We don't manage leads, we just respond when people have questions
Use this link if the form above doesn't work
 
 
 

 




Congratulations to Susan Gonzo and her team at the Intensive English Institute at the University of Illinois, Urbana-Champaign!

They've successfully launched an
Alumni Network.

   

 

Click here to learn more about the English, baby! Alumni Network and see all the programs using it!

 

 

 

 


Interested in finding past Industry Exchanges? Click a link below to read archived editions:

July Industry Exchange
June Industry Exchange
May Industry Exchange


   
 

 

 

 

If you have suggestions or comments regarding the Industry Exchange please click here to share your feedback. We value your suggestions and will consider your ideas for future Industry Exchange topics.

 

 

 
 

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