Increase Your Japanese Student Enrollment

The GTEC CBT is a quickly growing English proficiency exam for Japanese students applying to college, both in Japan and abroad. By accepting the GTEC CBT as another option to prove English proficiency, you can immediately strengthen your institution’s relationship with Japan.

  • Gain access to thousands of Japanese students

  • Make your institution more attractive by providing the most accessible and affordable proficiency option for Japanese students

  • Enjoy country-wide promotion of your institution by Benesse, one of the largest education companies in Japan

Some of our Partners



  • The GTEC CBT was created by Benesse Corp., one of the largest private education companies in Japan. Benesse partners with 90% of high schools in Japan and is the parent company of ELS Educational Services.  

  • The GTEC CBT was designed as a college entrance exam and modeled after Benesse’s highly successful GTEC for Students, one of the most widely-taken English proficiency exams in Japan with over 930,000 tests given in 2016.  

  • All four skills (listening, reading, writing, speaking) are tested in a computer-adaptive format measuring abilities to perform both academic and social tasks required for success in an English-speaking academic setting.  

  • Over 150 Japanese universities accept the GTEC CBT for admission.

  • Concordance studies show consistent correlations with both TOEFL iBT and IELTS. Extensive field testing was conducted at U.S. ELS centers with students from over 50 countries.


School Promotion


U.S. schools accepting the GTEC CBT get special access to Japanese high school students through Benesse channels, including:

  • 10,000+ high school teachers attending Benesse university/college entrance examinations and future course seminars held across all prefectures.

  • 4,500+ Japanese high school clients, equaling 90% of the market.

  • 100+ school sales representatives visiting secondary schools and universities every day to promote Benesse products.

  • 730,000 members of Manavision, Benesse’s website for Japanese high school students, specializing in university/college information, making it one of the largest web sites for high school students in the country.
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Morrisa Higer is in charge of GTEC CBT expansion in the U.S. Prior to joining Versation, Morrisa worked at ELS Educational Services as an ESL instructor for five years, then as an academic director for another two. She has a masters in TESOL and has lived in Asia, giving her a unique understanding of this growing market.




Join the other U.S. schools accepting the GTEC CBT and open your doors to more, better prepared, Japanese students by filling out this quick form. Or, contact us today to learn more about the GTEC CBT and how it will help you boost enrollment. 


Learn more about Benesse and the GTEC CBT, including sample questions, by visiting their web site here.